Each year, through the budget planning process, the District adopts a marketing, business and economic development project work plan and budget. After adoption of the project work plan and budget, a strategic communications plan is developed.
The strategic objective of this plan is to ensure increased public awareness of District projects, both ongoing and those that are planned. A secondary objective is to increase brand awareness of District activities to the property and business owners, elected officials and key stakeholders and the general public as we implement and plan new projects. Lastly, we act as positive change agents for property and business owners by interfacing with them to ensure the efficacy of our District efforts, and to develop or modify ongoing programs and projects to meet owner needs when appropriate.
The marketing, business and economic development committee meets monthly, or as needed, to receive reports and review the project work and tactics plan to provide feedback and make recommendations for adjustments to the plan as may be needed. Attachment A is a schedule of the outreach strategy by medium and audience type.